NOISE Analysis: A simple guide for SMEs and startups

Level up your business in 2023

Are you ready to level up your business in 2023? As businesses and entrepreneurs, we should always aim to do better and strive for excellence. But, how exactly do you improve your business for 2023?

Previously, we’ve mentioned SWOT analysis as a powerful and beneficial tool for companies to assess and evaluate a business’s competitive position. In this blog post, we are introducing an alternative method called NOISE analysis. NOISE analysis is a simple and straightforward planning technique that focuses on identifying what is working, what isn’t working, getting rid of excess negativity and deciding on areas to improve on.

What is NOISE Analysis?

NOISE Analysis stands for Needs, Opportunities, Improvements, Strengths and Exceptions. It is a strategic planning tool that is a useful alternative to SWOT analysis. NOISE analysis allows decision-makers, managers and company leaders to analyze the current state of the company and create a strategic improvement plan.

It is a solution-focused way to look at your project, leadership or business and gather multiple perspectives. Through these multiple perspectives, it can help create a plan that focuses on identifying obstacles and finding new opportunities. Seeing many opportunities is more positive than seeing a long list of strategies done wrong and challenges to overcome.

How to conduct a NOISE Analysis?

According to the FourWeekMBA, there are seven steps:

  1. Decide on a goal
  2. Create the NOISE chart
  3. Begin the analysis
  4. Identify clusters
  5. Vote on cluster categories
  6. Create measurements and milestones
  7. Create the plan document
Example of a NOISE Analysis

Unlike SWOT analysis, a NOISE analysis is focused on improvement implementation. It is a great way to identify areas of improvement in terms of short-term and long-term goals. It is also a great teamwork activity. Ready to make improvements to your business? Start by gathering a group and perform the seven steps above.